From now until the end of December is the busiest time of year for fundraising. All of a sudden people will be flocking to your website.
Take a few minutes to check your donation page. Is it easy to use and navigate? Does it have an engaging message and photo? Is that message consistent with the one in your appeal letter?
This means your home page needs a prominent Donate Now button, along with a friendly message letting people know your fall appeal is underway.
Having a donor-friendly website applies to all your web pages. What if someone wants to know more about a program you mention in your appeal letter? Does your site have that information? Is it easy to read and understand?
Maybe you have a prospective donor who wants to find out more about your organization’s work before she gives. Do you have some compelling stories and accomplishments to share?
Perhaps someone else wants to volunteer. Do you have up-to-date and clear information on how he can get involved?
You never know what will happen once someone enters your website. You need to be prepared for people to visit multiple pages, which, of course, you’d like them to do.
Are all your web pages up-to-date and audience-friendly? Use this website checklist to find out. A Website Checklist
Keeping your website donor-friendly is relevant all year round, not just during a fundraising drive.
The internet is still a popular place to find information, and more people are donating online now. Don’t miss out by not having a donor-friendly website.
Ann Green's Nonprofit Blog 
another way to make a donation page friendly is with social authentication or one click Login. Visit AdWordsInsider.com to find out how to make it easy for users to register on your website.
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