Matching gifts can have a huge impact on your organization. Learn how to successfully leverage this corporate giving program and boost your nonprofit’s revenue.
By Adam Weinger
As a nonprofit professional, it can be difficult running a fundraising campaign, especially when there’s competition for funds among many organizations with similar missions. But even in the current climate, it’s important to keep fundraising.
You might have already run into scenarios where you have to get creative with your fundraising appeals in order to be successful. However, there’s an additional avenue you can take to boost your donation revenue: matching gifts.
What are matching gifts?
Matching gifts are a form of corporate philanthropy in which companies match donations their employees make to nonprofits after the employee has submitted the relevant request forms. Many companies match at the typical 1:1 ratio, but some companies will match at an even higher rate, such as 2:1 or 3:1!
Unfortunately, many organizations don’t leverage matching gifts as a primary source of revenue because they don’t have the resources, time, or staff needed to pursue it. This leaves a lot of money on the table that could otherwise go toward serving their mission.
So how can you incorporate matching gifts into your fundraising strategy?
We’ll discuss these top strategies that can help you successfully leverage matching gifts and double donations made to your nonprofit:
- Use a Matching Gift Database
- Incorporate Matching Gifts into Your Fundraising Events
- Promote Matching Gifts Across Multiple Channels
- Continue Engaging Your Supporters
Trying out these approaches can help boost your matching gift revenue without too much extra effort from your team! Let’s get started.
1. Use a Matching Gift Database
It can be a challenge to make donors aware of employer matching gift programs, especially since this opportunity doesn’t occur to most individuals! To alleviate this issue, your nonprofit can leverage a matching gift database.
What is a matching gift database?
A matching gift database houses information on thousands of companies with matching gift programs, including the forms and guidelines needed for employees to submit their match requests.
A matching gift database is accessible by implementing a matching gift search tool plugin onto your donation pages, confirmation pages, and other areas of your website. All donors need to do is type in their company name, and the search tool will populate all the information they need about their employer’s matching gift program.
But it’s not just about the ease with which donors can search for their companies. It’s about raising awareness in general. Now, more than ever, it’s important to leverage matching gifts as a source of income for your organization. This is because even during a global pandemic, matching gifts are continuing to make a difference.
Many companies like the ones listed here are expanding their matching gift programs in response to the COVID-19 pandemic. This means companies are increasing their match ratios, matching gift limits, and other components of their programs to better assist organizations like yours.
A matching gift database that stays up-to-date with these changes can help your nonprofit keep donors informed. And when your donors know their gift can go twice as far, they’ll be more likely to give in the first place!
Bonus! Looking for more COVID-19 resources? Check out Double the Donation’s top resources for nonprofits. Continue reading