December is the busiest month for fundraising, which means your website will be receiving an increased number of visitors.
Even if you mailed an annual appeal letter, many people donate online. If you are sending out reminders by email and social media, you are also including a link to the donation page on your website.
Are you ready for all your website visitors? Here are some ways to ensure that your website is donor-friendly.
Your donation page
Take a moment to check your donation page. Is it easy to use and navigate? Does it have a compelling message and photo? Is that message consistent with the one in your annual appeal letter?
Read on for more information on creating a great donation page.
Your home page
Let’s say you have a donor who wants to contribute, but doesn’t have immediate access to the link to your donation page. That person will Google your organization and be taken to your home page.
This means your home page should not only have a prominent Donate Now button, but a friendly message letting people know your annual appeal is underway.
More information please
Having a donor-friendly website applies to all your web pages. What if someone wants to know more about a program you mention in your annual appeal? Does your site have that information? Is it easy to read and understand?
Maybe you have a prospective donor who wants to find out more about what you do before they give. Do you have some compelling stories and accomplishments to share?
Perhaps someone else wants to volunteer. Do you have up-to-date and clear information on how they can get involved?
You never know what will happen once someone enters your website. You need to be prepared for them to visit multiple pages, and of course, you’d like them to.
Are all your web pages up-to-date and audience-friendly? Use this website checklist to find out. A Website Checklist
This information is relevant all year round, not just during a fundraising drive.
The internet is still a popular place to get information, and now it is becoming the preferred method of donating. Don’t miss out by not having a donor-friendly website.
Ann Green's Nonprofit Blog 
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John @ Twin Cities Web Design & Minneapolis Internet Marketing
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