But why not say kids? I’m sure most donors don’t refer to their children as youth. Kids sounds warm and fuzzy and well, youth does not.
Marketing and fundraising strategies for nonprofits and charities
Maximize Your Fundraising. Multiply Your Impact.
Thoughts from the author of "Donor-Centered Planned Gift Marketing"
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Donor Communications | Fundraising Strategy
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Helping you win loyal friends through your communications
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
Advice and Resources to Help Nonprofit Organizations and Professionals Succeed
I would add that we should be careful with using stats without a story. Numbers can make the problem so big that it becomes impersonal. Nice tips. Thanks.
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Thank you Dave! Stories are essential for many reasons,but one is that they help donors understand an organization's mission.
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Great post Ann! I would add “impact”. As I shared in a recent post (http://bit.ly/QW60cN), the problem with the word “impact” is that too many organizations have used it as a stand-in for actual results. Rather than measuring and reporting on how their activities and accomplishments have actually affected positive change toward their particular cause or issue, organizations have attempted to let the word stand in proxy as a vague inference of unidentified but assured progress.
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Thank you, Lance! Impact is a good example of broad and vague term. Organizations can't just say they are making an impact, or even worse, use the dreaded word impactful. They need to give specific examples.
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[…] you write about capacity building and disenfranchised communities. You don’t want them to ask What Does That Mean? Use language they’ll […]
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