Fundraising Should be About Building Relationships, Not Making a Transaction

Why does making a donation often feel like a transaction? Organizations get so caught up in the raising money part, that they forget about building relationships with their donors.

Yes, relationships! This is just as important as raising money. 

It’s hard to keep raising money if you don’t build a good relationship with your donors. The two go together. Every single interaction with your donors needs to focus on building relationships. That includes fundraising appeals. It’s possible to raise money and build relationships at the same time.

You’ll have more success if you move away from transactional fundraising and focus on building relationships. Here are some suggestions.

Stop using transactional language

First, the word transaction should not appear anywhere in your fundraising. Sometimes I see the words “Transaction complete” after I make an online donation. That’s not giving me a nice, warm, fuzzy feeling at all. I made a gift, not a transaction.

Even more prevalent is the word receipt, which is often used in lieu of thank you. After a donor makes a gift, they should feel appreciated. 

An email subject line is one of your first chances to connect with your donor. How would you feel if this is what you saw? 

“Your Recurring Donation Receipt” 

“Donation tax receipt”

This again is emphasizing the transaction. Payment information should not be the lead of any type of thank you. Where are the words thank you?

It’s not easy to find good thank you email subject lines. Here are some that are better.

“Thank you for your generous monthly gift”

“You are wonderful!”

“Your monthly gift in action” 

That last subject line leads into an email that emphasizes how the donor is helping that organization make a difference, which is a good example of building relationships.

When organizations lead their fundraising appeals by saying “It’s our annual appeal” or “It’s GivingTuesday,” they’re not connecting with their donors by concentrating on why donors give. 

Many donors don’t care that it’s your year-end appeal. They care about your work and want to help. Instead, say something like, How you can help families put food on the table. 

Make relationship building part of your fundraising campaigns

You need to build relationships before, during, and after each of your fundraising campaigns.

Before your next appeal, send your donors an update to let them know how they’re helping you make a difference. This is especially important if you do more than one fundraising campaign a year. You don’t want your donors to think the only time they hear from you is when you’re asking for money.

Segment your donors

One way to help ensure you’re focusing on relationships is to segment your donors and personalize your appeal letters and other types of donor communication. 

Don’t send the same appeal to everyone on your mailing list. What is your relationship with these individuals? Maybe they’ve given once or many times. Perhaps they’re event attendees, volunteers, e-newsletter subscribers, or friends of board members. Mention your relationship in your appeal letter. For example, thank a long-time donor for supporting you these past five years.

Monthly donors get their own appeal letter. This doesn’t happen enough and it’s one of my biggest pet peeves. Build relationships with these committed donors. Recognize they’re monthly donors and either invite them to upgrade their gift or give an additional donation.

Make This the Year You Segment Your Donors

Create an attitude of gratitude

Your focus on building relationships continues when you thank your donors. Many organizations do a poor job with this. Send a handwritten note or make a phone call, if you can.

Welcome your new donors. Let them know how much you appreciate this new relationship. If you don’t, it’s likely to be a short relationship.

Be sure to also shower your current donors with love to keep your relationship going. Do something special for donors who have supported you for several years.

Make sure your donors get a heartfelt thank you, not something that resembles a receipt.

Thanking donors is something you can do at any time of the year. I think one of the best ways to connect is by sending a handwritten note. It always warms my heart when an organization does this.

Holiday cards are a nice way to reach out, but don’t put a donation envelope in one. You have other opportunities to make appeals. Make it 100% about showing appreciation.

You can also send thank you cards at other times of the year. If money is tight, spread out your mailings over the year so each donor gets at least one card.

Don’t miss out on opportunities to build relationships

There are many ways you can build relationships with your donors throughout the year. 

You can give donors other opportunities to connect, such as volunteering, participating in advocacy alerts, and signing up for your newsletter. Done well, a newsletter or another form of an update is a good relationship-building tool. You could also offer virtual tours or Zoom discussions.

I’m amazed that after I attend an event, support someone in a walkathon, or give a memorial gift, most organizations don’t do a good job of building a relationship. I could be a potential long-time donor. Personally, I would never give a memorial gift or support someone in a charity walk if I didn’t believe in that organization’s cause. Don’t miss out on a potential opportunity to build longer-term relationships.

Have a relationship-building day

My main objection to giving days, such as GivingTuesday, is they focus so much on asking. What if we put all the time and energy we focus on giving days into a relationship-building day?

I’m not saying you can’t participate in giving days, but instead of the relentless begging, follow the formula above and build relationships before, during, and after your appeal.

Of course, you could choose not to participate in a giving day and have an all-out relationship-building day instead.

Giving Tuesday: What if it was called Living Schmoozeday?

Build relationships all year round

It’s easier to stay focused on donors when you’re sending an appeal or thank you, but this is just the beginning. Many organizations go on communication hiatus at certain times of the year and that’s a huge mistake. Ideally, you should keep in touch with your donors every one to two weeks, once a month at the most.

Stay focused on relationships. Good relationships with your donors will help you raise more money and keep your donors for a long time. 

9 Ways to Build Strong Donor Relationships

4 Relationship-Building Strategies for Nonprofits to Know

How Your Nonprofit Can Ensure Success in the New Year

The New Year is here. Do you wonder what’s ahead for us? The last two years have brought about so much change and uncertainty. Sometimes it’s hard to predict what’s going to happen next. 

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. Some were successful and some weren’t.

If 2021 was not a successful year for your organization, you can work to make 2022 better. 

Here are some ways to ensure a more successful year.

Have a plan in place

You must have fundraising and communications plans. If you haven’t put together these plans yet, do that now! 

You know from recent past experience that you may need to make changes to your plans. In 2020, organizations that were able to make changes to a plan already in place were most successful.

Take a look back at 2021 to see what worked and what didn’t in your fundraising and communications. Incorporate what you’ve learned into your 2022 plans. 

Be sure your fundraising plan includes a diverse stream of revenue. Individual giving has been fairly successful throughout the pandemic. A lot of small donations can add up!

Planning an in-person event right now is tricky. If you rely on event revenue, it might be best to stick with virtual or have a plan to shift to virtual, depending on what’s happening with the virus.

Revisit your fundraising and communications plans regularly and make changes as needed. You may need to do this more often now.

Remember that donor engagement and donor retention should be part of your fundraising plan. Those are key to your success.

[Free Download!] Nonprofit Development Plan | 3 Helpful Tips

How to Prepare a Nonprofit Fundraising Plan

6 Simple Fundraising Plan Tips [With Free Templates!]

Nonprofit Marketing Plan in 8 Steps (+ Free Templates!)

Communications Planning 101: What Every Nonprofit Needs to Know

Pay attention to your donor retention

Many donors have stepped up over the past two years to support nonprofit organizations. You don’t want to lose these valuable donors.

Donor retention should be a priority. You’ll have more success if you work to keep the donors you already have instead of focusing on getting new ones.

First, if you don’t already know it, figure out your retention rate. Do this after every fundraising campaign.

A Guide to Donor Retention

If it’s low, it’s something you can fix, usually with better communication. Donor retention is a huge problem for nonprofits. Your goal should be to have donors who support you for a long time.

It’s easier and less expensive to keep your current donors than to find new ones, so, once again, make donor retention a priority.

That said, you may have some new donors who saw a need and felt a connection to your cause. Don’t let these donors slip away either.

Donor Retention Strategies: Get Donors to Give Again

Ultimate Guide to Donor Retention

Make Time to Welcome Your New Donors

Step up your monthly giving program

Speaking of retention, the retention rate for monthly donors is 90%. These donors are dedicated to your nonprofit. 

Monthly giving makes sense at any time, but it’s been especially crucial over the last two years. Organizations that had monthly giving programs saw a steady stream of revenue throughout the year. Donors who opt for monthly giving find it’s easier on their finances. Dedicated monthly donors have also stepped up and have given additional donations.

Work on starting or growing your monthly giving program so you can have a bunch of highly committed donors. A good way to start is to invite your current donors to become monthly donors.

Monthly donors are also potential major and legacy donors.

Why Monthly Giving Makes Sense

10 Quick Tips to Create a Great Monthly Giving Program

Do a better job of communicating with your donors 

Lets’s say goodbye to boring, generic communication. Over the past two years, donors have seen real people with real problems in real time. They turned on the news and saw long lines at food banks. They’ve witnessed a much-needed awareness of systemic racism in our society. 

It makes a difference if you can put things in human terms. Organizations that do this did a better job of connecting with their donors.

Stop using jargon, such as at-risk and underserved. These terms are demeaning to your clients, especially if they’re people of color. Tell more stories and go easy on the statistics. If you’re making a difference, you have stories to tell.

Better communication also means more frequent communication. Donors want to hear from you and they want to feel appreciated, too. Better, more frequent communication will help you raise more money. A communications calendar will help you with this. 

Keep relationships front and center

You may think the most important component of fundraising is raising money. While that’s important, so is building relationships with your donors. 

It’s hard to raise money year after year if you don’t build a good relationship with your donors. Every single interaction with your donors needs to focus on building relationships. That includes fundraising appeals. It’s possible to raise money and build relationships at the same time.

Good relationships with your donors will help you with retention.

How to Build Authentic Relationships With Nonprofit Donors

Don’t forget about gratitude

A big part of building relationships is showing gratitude to your donors. Many nonprofits do a poor job with this. 

You need to start by sending a heartfelt thank you immediately after you receive a donation and then find ways to thank your donors throughout the year. Put together a thank you plan to help you with this.

A Donor Resolution for 2022 You Will Want to Keep

Start the New Year off by making fundraising and communications plans, if you haven’t already done so. Prioritize donor retention, donor engagement, and monthly giving. This will help bring you more success in 2022.

Here are a few more ideas on how to plan for the New Year.

6 New Years Resolution Ideas for Nonprofits

Preparing for 2022: What Your Nonprofit Should Know

Photo by Marco Verch

Why Your Nonprofit Needs a Communications Calendar

I always like to emphasize the importance of keeping in touch with your donors throughout the year. I hope you’re making that a priority, too.

Your donors want to hear from you and don’t just want to be blasted with fundraising appeals. The good news is that better donor communication (thank yous and updates) can help you raise more money.

Ideally, you should communicate with your donors at least once or twice a month throughout the year. That might sound impossible, but it will be a whole lot easier if you put together a communications calendar (also known as an editorial calendar).

I like the term communications calendar because it emphasizes the importance of communicating with your donors and other supporters all year round.

Some of you may already have a communications calendar, which is great. Now is a good time to update yours for 2022. For the rest of you, here are some suggestions to help you get started. Even though it will take a little time to put together, it will be worth it in the end because you’ll be able to do a better job of communicating with your donors.

This is not just a job for your marketing department. All departments need to work together. Figure out what information you need to share and when to share it. You want a consistent stream of information – not three emails in one day and nothing for three weeks.

As you put together your communications calendar, think about how you will use different channels and which audience(s) should receive your messages. You may only send direct mail a few times a year (and I hope you do use direct mail), but send an e-newsletter once a month and communicate by social media several times a week. You’ll often use several different channels when you send a fundraising appeal or promote an event.

Start big by looking at the entire year and then break it down by months and weeks. You’ll keep adding to your communications calendar throughout the year.

Your communications calendar is a fluid document and these past 21 months are a good example of how our world is constantly changing. We’re still in a period of uncertainty, so be prepared to keep things current.

Here are some categories you can use in your communications calendar. Some items will be time-sensitive and others won’t be.

Current events/News stories

At the beginning of 2020, most of us couldn’t predict the year we were about to have. There’s still so much going on – the pandemic, economic uncertainty, supply chain issues, systemic racism, climate change. 

Many donors will expect more communication about these circumstances. Keep them apprised of how all this is affecting your clients/community.

Updates

You need to keep your donors updated on how they’re helping you make a difference. Your print and e-newsletter should be included in your communications calendar. If you don’t do a newsletter, make a plan to share updates another way – maybe by postcard, email, and/or social media. Sometimes short updates are more effective.

Share your success and challenges, especially as we continue to navigate through the current climate.

Legislation

Advocacy alerts are a wonderful way to engage with your supporters. Be on the lookout for any federal or state legislation that’s relevant to your organization. Encourage people to contact their legislators about an issue or a bill. Then report back to them with any updates and thank them for getting involved.

Time of year

Is there something going on during a particular month that’s pertinent to your organization? Perhaps it’s homelessness or foster care awareness month.

Thanksgiving, the holidays, and winter can be a difficult time for some people. How can you weave that into an engaging story to share with your supporters? This will be another hard winter for many people.

Keep in mind your organization’s anniversary doesn’t mean much to your donors unless you can tie that in with how they’re helping you make a difference.

Fundraising and recruitment

Be sure to add your fundraising campaigns to your communications calendar. Obviously, these campaigns are important, but you also want to show gratitude and send updates during this time without inundating your donors with too many messages. Planning ahead will help you strike this balance.

If your organization has specific times it needs to recruit volunteers, add that to your calendar, as well. 

Thank your donors

Make this a priority! Find different ways to let your donors know how much you appreciate them. You can combine a thank you with an update. Do this at least once a month.

Events

Your organization may not be holding any in-person events right now, but perhaps you’ll continue to do virtual events. Besides your events, are there other events (virtual or in-person) in your community that would be of interest to your supporters? If so, you could share it on social media.

Ongoing content

If you’re making a difference, you have stories to tell. Share a story at least once a month. Client stories (either in the first or third person) are best. Your stories need to be relevant to the ever-evolving current situations, so you may need to create some new ones.

You could also profile a board member, volunteer, donor, or staff member. Be sure to highlight what drew them to your organization.

Put together a story bank to help you with this.

Don’t stop communicating with your donors

As you hear about other relevant information, add it to your calendar, so you can stay connected with your donors/supporters throughout the year.

Here’s more information to help you create a communications/editorial calendar. A couple of these links also include templates.

How to Effectively Plan a Nonprofit Communications Calendar (Template Included!)

How to create and use a nonprofit editorial calendar

Get Organized With a Nonprofit Editorial Calendar

Creating the Perfect Editorial Calendar – A Cinderella Story

Make Time to Welcome Your New Donors

I hope your year-end fundraising campaign is going well. Perhaps you also participated in #GivingTuesday. The latter often brings in new donors and that’s never something you want to take for granted. 

Even in this time of continued uncertainty, these donors saw a need and found a connection to your cause. Or maybe they were drawn into whatever #GivingTuesday promotion you initiated, but I like to think they wanted to help you make a difference. 

Unfortunately, the likelihood these donors will stick with you is also uncertain. Retention rates for first-time donors average around 20%.

That’s why it’s so important to get a second donation, also known as a golden donation. Once you get that golden donation, you’re more likely to have long-time donors who will stick with you. One way to ensure that, is to make your new donors feel welcome.

Start with a special thank you

According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. They have a higher recall of it than the appeal that generated the gift.”

This is something to keep in mind, especially for your new donors.

If someone donates online, it’s hard to tailor the thank you email specifically to new donors. But you can do that with a phone call, handwritten note, or thank you letter.

Try to call your new donors or send a handwritten note. This will make a great impression on them. Get together a group of board members, other volunteers, and staff to help you. If that’s not possible, create a thank you letter specifically for your new donors.

*Make sure these are actually new donors. A good database will help you avoid any missteps.*

Create a welcome plan

A week or two after the initial thank you, send a welcome package. You can do this by mail, email, or a combination of both.

Welcome your new donors. Thank them again and show them other ways they can connect with you. Invite them to subscribe to your newsletter, join you on social media, and volunteer.

Your welcome package should include a warm introductory message and a few facts about your organization, but don’t brag too much. Keep it donor-centered. You could also direct people to your website for more information about your organization.

Be careful about how much information you send. Donors want to feel welcome not overwhelmed.

I don’t recommend sending unsolicited swag. Personally, I don’t like it, but some donors might. You could offer your new donors a gift and they can let you know if they want to receive it, but it’s not necessary. What donors really want from you is to know how they’re helping you make a difference.

How To Build Relationships With A Storytelling Welcome Email Series

7 Things to Include in Your New Donor Welcome Kit

How to Write a Nonprofit Welcome Email (With Examples!)

Who are your new donors?

They could be event attendees, volunteers, or newsletter subscribers. If you know, refer to that in your thank you note, letter, or phone call. If not, send a short survey with your welcome package and ask, “How did you hear about us?” or “What drew you to our organization?” 

Another question to ask is whether your donors prefer print or electronic communication. Short surveys are also a good way to connect throughout the year. The more you know about your donors the easier it will be to communicate with them.

Make your current donors feel special, too

While I’ve been focusing on new donors in this post, retention rates for current donors aren’t anything to celebrate. Remember the golden donation, but don’t stop there. You want a third (would that be platinum?) and a fourth, etc. donation.  

If you’re not acknowledging a donor’s past support, you’re making a huge mistake. Imagine how you would feel if you gave to an organization for over five years and they never thank you for your long-time support.  

These valuable, long-time donors could leave at any time, so ignore them at your own peril. Make sure they also get a special thank you from you.

Keep it up throughout the year

It’s so important to communicate with your donors regularly. Plan on special mailings or emails specifically targeted to new donors. Try to send something by mail if you can. It’s more personal and your donors are more likely to see it. 

Think of other ways to do something special for your new donors too, such as offering virtual tours or an invitation to a Zoom discussion.

Of course, don’t ignore your other donors. Keep reaching out – at least once or twice a month. 

Show appreciation and share updates. A huge factor in donor retention is a good donor relations plan that you’ll carry out regularly as long as your donors support you, which hopefully will be for many years.

How to Make #GivingTuesday a Better Experience for Your Donors

Logos - GivingTuesday

I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on November 30.

I’m not going to tell you whether or not you should participate in #GivingTuesday. Perhaps you’ve participated in the past and it’s been successful, or maybe it wasn’t. Perhaps you’re planning to participate for the first time. Maybe you’re on the fence. 

Should we do Giving Tuesday this year?

Whether you participate or not, #GivingTuesday is part of the nonprofit landscape and if you’re doing a year-end appeal, you’ll need to factor it into your campaign. If you do participate, you want to make it a better experience for your donors instead of the usual barrage of generic email messages.

Here are a few things to keep in mind as #GivingTuesday approaches.

Just because it’s #Giving Tuesday isn’t a compelling reason to give

I see so many emails that say donate because it’s #GivingTuesday. Many donors don’t care if it’s #GivingTuesday or it’s your “annual appeal.” That’s often not why they donate. They give because they care about your cause and want to help make a difference. 

Let them know that with their help Darren can sleep in a warm bed tonight or Sarah can boost her reading skills.

We’re still in a pandemic and people and communities are struggling. You need to acknowledge this in your appeals.

It’s not just about the money

A successful #GivingTuesday campaign is about more than just raising a lot of money. You also want to build relationships and make your donors feel good about supporting your organization. This is where it often falls short.

I haven’t been a huge fan of #GivingTuesday or any giving days, for that matter, because they focus too much on getting donations. Many of these donors are first-time donors who don’t give again. The end result is you’ve just spent a lot of time and effort on getting one-time gifts. That’s not what you want. You need donors who will support you for many years.

Make it personal and segment your donors

Don’t just blast a bunch of generic appeals that resemble Black Friday ads or those relentless requests for political donations. I received so many emails for the Virginia governor’s race and I don’t even live in Virginia.

Giving Tuesday and Why We’re Killing It

You also don’t want to send all your donors the same appeal. If someone donated last year on #GivingTuesday, this is the perfect opportunity to thank them for that gift and ask them to donate again this year. If they donated two weeks ago, maybe they shouldn’t get an appeal right now.

Acknowledge past donors and make a connection with potential donors. 

Make This the Year You Segment Your Donors

Focus on building relationships with your donors instead of pleading for donations.

Also, if you’re sending an appeal to your monthly donors, recognize them as monthly donors. They can either upgrade or give an additional gift. They get their own thank you, too. Monthly donors are one of your most loyal types of donors. Be sure to make them feel special.

Should You Thank Monthly Donors Who Make an Extra Gift?

If you’re one of the few organizations that send more personalized appeals, then kudos to you because that’s what everyone needs to do. I saw some evidence of more personalized, nuanced appeals in 2020, so let’s keep that up.

Use #GivingTuesday as a way to follow up with your donors

If you don’t want to launch a full #Giving Tuesday campaign (understandable), it can be a great opportunity to follow up with people who haven’t donated to your year-end appeal. You should be sending regular reminders, anyway.

Send email and social media messages before and on #Giving Tuesday encouraging people to donate. You can use the #GivingTuesday logos, etc. if you’d like. Obviously, you’ll want to keep following up with anyone who didn’t donate on #GivingTuesday.

Keep in mind your donors will be barraged with email and social media messages on #GivingTuesday. Make yours stand out and be prepared to keep following up.

Get ready for gratitude

Your donors should be feeling the love right after they make their donation.

Make sure you have an engaging thank you landing page and thank you email for your online donors. You could even create ones especially for #GivingTuesday. Then you need to follow that with a phone call, handwritten note, or thank you letter.

Send welcome packages to new donors or welcome back messages to current donors. 

#GivingTuesday has a transactional feel to it, although it doesn’t need to. Go the extra mile and do a good job of thanking these donors – both right after they’ve made their donation and throughout the year.

3 Ways to Follow Up with Your Donors After Giving Tuesday

We’re going to skip #GivingTuesday 

Maybe you’ll decide to bypass #GivingTuesday altogether. Remember, other organizations will be participating and your messages will be competing with the onslaught of #GivingTuesday appeals. 

You have an opportunity to stand out here by keeping your fundraising campaign focused on gratitude and relationship building. Year-end is a good time to ramp up your donor communication (examples include thank you messages, holiday greetings, and updates) so people don’t think you’re only asking them for money.

A New Approach to Giving Tuesday: Be different and stand out from the crowd

Give back to your donors

I think you’ll find your #GivingTuesday campaign, or any fundraising campaign, will be more successful if you focus on more than just the giving part. And a big part of a successful campaign is getting repeat donations. This means giving back to your donors, as well.

Read on for more information on how to make #GivingTuesday a better experience for your donors.

TIS THE SEASON: BUT IS GIVING TUESDAY REALLY COMMUNITY-CENTERED?

Giving Tuesday Without Giving Gratitude

3 Things to Include in Your Giving Tuesday Thank You Message

How to make #GivingTuesday more than a gimme

Following Up After #GivingTuesday: 5 Crucial Steps

STANDING OUT IN THE NOISY SPACE OF THE NON-PROFIT SECTOR

The Gratitude Season

Now that November is here, many of you are working on your year-end fundraising campaign. It’s also the beginning of the gratitude season with Thanksgiving in the U.S. and the December holidays just around the corner. Is it just me, or did it seem as if stores got into holiday mode earlier than ever this year?

Now is a great opportunity to show some gratitude to your donors. How about having a thankathon, especially if you haven’t launched your appeal yet?

Gear Up for a Thankathon Now

If you’re thinking you’re too busy with your year-end appeal to spend much time thanking your donors right now, that’s precisely why you need to get on the thank you train.

You’re never too busy to thank your donors. Showing gratitude and building relationships should help you raise more money. Besides, many donors stepped up to support you over the last 18+ months. Don’t they deserve some extra love?

Some donors may have cut back on their giving or haven’t given at all since the pandemic started, but they should still get some attention. Hopefully, they’ll give again in the future. There’s a better chance of that if you treat them well.

Showing gratitude doesn’t happen nearly as often as it should, but you need to spend just as much time thanking your donors and building relationships as you do on fundraising.

Here are a few ways to thank your donors and let them know they’re special.

Incorporate thanking your donors into your year-end fundraising campaign

Does your appeal thank donors for their past or potential gifts? It should. Remember, you need to be showing gratitude while you’re trying to raise money.

This is especially important around #GivingTuesday and I’ll write more about that in my next post.

Wish your donors a Happy Thanksgiving

One way to show gratitude right now is to send your donors a special Thanksgiving message. A lot of nonprofits already do this. If you’re not one of them, make this the year you start. If you can send a card or postcard, that’s great, but an email message is also fine.

We’re still living in a time of uncertainty and your donors will appreciate a heartfelt message from you. Let them know how grateful you are to have them as part of your donor family. 

Don’t stop with Thanksgiving

Thanksgiving isn’t the only time to show some #donorlove. The holidays and New Year’s are coming up soon and that’s a good opportunity, especially for those of you outside the U.S., to express gratitude. But you don’t need a holiday or other special occasion. Just thank your donors and do it often. 

Whatever you decide, DO NOT include a donation envelope or any other type of ask with your thank you message. This is known as a thask and it’s guaranteed to deflate your donor’s good feelings in an instant.

Be ready to thank your donors as soon as you receive a donation

Every single donor, no matter how much they’ve given or whether they donated online, gets a thank you card/letter mailed to them or receives a phone call.

Planning ahead will help you thank your donors as soon as possible. I’m sure you’ve spent a lot of time and effort getting your fundraising appeal out. Perhaps you’ve recruited other staff or volunteers to help you.

You need to do the same thing when you thank your donors. Get your board, other staff, and volunteers to help make phone calls, write thank you notes, or include a handwritten note on a thank you letter. Much of this can be done from home.

Do a better job of thanking your donors

Your donors deserve more than just the same boring, generic thank you letter. The initial thank you right after you receive a donation is important. So is the next one and the one after that and the one after that….

Thanking your donors is not something you just do after receiving a donation. You want to thank your donors at least once a month. Here are some ideas to show gratitude throughout the year.

  • Send a handwritten note.
  • Create a thank you video and share it on your website, by email, and on social media.
  • Send welcome packages to your new donors.
  • Invite your donors to connect with you via email and social media. Keep them updated on your success and challenges. Making all your communications donor-centered will help convey an attitude of gratitude.
  • Thank your donors in your newsletters and other updates. Emphasize that you wouldn’t be able to do the work you do without their support.
  • Create a virtual tour or other engaging video content so your donors can see your nonprofit up close and personal.
  • Thank your donors just because they’re great.
  • Keep thinking of other ways to thank your donors.

Create a thank you plan to help you with this.

We need more kindness right now

I often feel there’s not enough kindness in the world. We’re all still dealing with a lot and the divisiveness doesn’t help. In the spirit of kindness, show some gratitude to your donors and make them feel special.

Read on for more inspiration on how to thank your donors.

Don’t Treat Thanking Your Donors as an Afterthought 

13 Top Secrets of Donor Thank You Letters Revealed

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

15 Sincere Ways to Say Thank You to Your Donors

Donor Appreciation: 3 Virtual Strategies to Consider

My last post, Don’t Treat Thanking Your Donors as an Afterthought, covered thanking donors by mail or phone. This post from Salsa Labs covers a few virtual ways to say thank you, including one of my favorites – a personalized thank you video.

Most of your communication with donors has shifted to the digital space, presenting unique challenges for thanking your donors. Try these virtual strategies!

By Craig Grella

The COVID-19 pandemic has changed many facets of your nonprofit’s operations, including how you fundraise, host events, and communicate with your supporters. Although you’ve likely learned to go with the flow and embrace these new opportunities, the past year or so hasn’t been without its challenges. 

During this period of social distancing, it’s been especially hard for nonprofits like yours to communicate and feel connected to your donors. And no wonder— when you can’t see your supporters face-to-face, it can be difficult to effectively engage your donors and cultivate lasting relationships that will benefit your nonprofit far into the future. 

Luckily, the pandemic brought about more effective technology, providing your nonprofit with new ways of doing things, and you can leverage these tools in your virtual donor appreciation efforts. 

Not sure where to begin? No problem. In this guide, we’ll give you three virtual strategies you can use to strengthen your approach to donor appreciation. Here’s what we’ll cover: 

  1. Use donor data to personalize your messaging. 
  2. Learn to write thoughtful thank yous. 
  3. Surprise your donors with unique and unexpected approaches to appreciation. 

Thanking your donors is a big job for every nonprofit, and learning to do it effectively can be time-consuming. However, with the right strategies, you’ll be well on your way to crafting an excellent virtual donor thank you plan that helps you cultivate lasting relationships. 

Let’s begin by first taking a closer look at how your constituent relationship management system (CRM) can help you add a personal touch to your donor appreciation efforts. 

  1. Use donor data to personalize your messaging. 

Every donor is unique, with a different set of values, interests, and motivations that contribute to their desire to see your nonprofit succeed in accomplishing its mission. Whether they communicate it to you or not, donors want your organization to see them as individuals and value their contributions to your cause. 

Admittedly, it’s easy for nonprofit organizations to fall into the trap of picturing all of their donors in the same way and generalizing their approach to donor appreciation, especially when you’re stressed about meeting a fundraising goal. But this could have negative ramifications for your organization. 

According to an Abila donor loyalty study, “approximately 71% of donors feel more engaged with a nonprofit when they receive content that’s personalized.” This means if you’re letting personalization fall by the wayside in your donor appreciation strategies, you could be losing your donors’ interest and loyalty.

Luckily, you already have one extremely useful tool you can use to personalize your appreciation efforts — your CRM, or your donor database. 

Your CRM stores your donors’ contact information, donation and event participation history, and more. In addition to this wealth of information, you can use your CRM to track specific performance metrics like email open rate or average donation size by demographic. Metrics like these allow you to gain even more insight into your donors’ communication preferences and needs so you can effectively cater your messaging to them. Plus, you can even use your CRM to automate the thank you process so each donor gets thanked on time, every time. 

Here are three best practices for using your CRM to personalize your donor thank you efforts: 

  • Use your database to learn your donors’ names. Thank you messages always stand out and feel more genuine if they include a name. For example, if you begin a thank you email by saying, “Dear Emma,” or “Hello Kendall,” donors will feel like you really know who they are and actually care about them. Just remember to spell their names correctly! 
  • Highlight your gift amounts and the impact your donors’ gifts have on your mission. Specifically thanking your donor for a gift of $25 will be much more meaningful to that donor than simply saying something generic like, “Thank you for the donation.” Supporters are giving their hard-earned money to your cause, and you can recognize that by taking special care to acknowledge just how much your donor gave. Also, don’t forget to let them know how their gift is helping to make a difference.
  • Segment your donors to send the best thank you possible. A thank you in the form of a Facebook message might be ideal for some of your donors, but that can really rub other donors the wrong way. When you segment your donors, or divide them into groups based on shared characteristics, you can identify the communication needs and preferences of the different groups. This means you’ll have a better chance of thanking each donor the way they want to be thanked, whether that’s through a text, handwritten note, short video, or social media shoutout. 

Remember, for a donor to really feel like they’re seen and appreciated by your organization, you should make them feel like they’ve been thanked by a real person. Use your CRM to get to know your donors and send a thank you that will have a lasting impact on them. 

  1. Learn to write thoughtful thank yous. 

Writing thank you letters is an art form, one you have to learn and practice in order to do well. Let’s first walk through the components of an effective thank you that apply no matter what form your thank you takes: 

  1. Salutation: This is your greeting or opening line. Ideally, you’ll use your donor’s name to get your letter off to a personalized start. 
  1. Acknowledgment of gift amount: Like we said in the previous section, it’s important to your donor for your organization to see how much they’ve given to your cause. Show them that you appreciate their specific gift amount, whether it’s big or small. 
  1. Impact of the gift: Illustrate for your donor how your organization is using their gift to meet a larger goal, whether that’s your overall mission or a smaller, more timely campaign goal. 
  1. (Optional) Story or visual: Some nonprofits enjoy sharing specific stories or emotionally evocative images that help connect their donors with their mission on a deeper level. For example, if you run an animal shelter, you might share a picture of a family of cats you were able to rescue because of recent donations. 
  1. Invitation for further engagement: This part of your note shouldn’t come across as a sales pitch. Instead, offer your organization’s contact information and invite your donor to reach out if they’re curious about other engagement opportunities or have questions. 
  1. Closing: Make sure to end your letter with a thank you and, ideally, the name of an actual person at your organization, like your executive director or development director. This is another great way to personalize your note. 

Thank you letters are traditionally sent via direct mail, but email has simplified and quickened that process. Even in email form, your goal with a donor thank you letter is to make your donor feel valued and to open the door for further engagement in the future. The thank you note isn’t the place to ask for another donation or make the donor feel like they must do more. Instead, your message and tone should be genuine and thoughtful enough that your donor will decide on their own to engage with your organization again. 

Looking for an extra boost to get you started writing sincere thank yous? Check out Fundraising Letters’ many templates that you can adapt to suit your cause.

  1. Surprise your donors with unique and unexpected approaches to appreciation. 

Maybe you’re ready to try some more out-of-the-box methods for thanking your donors. While sending a thank you note is common for most nonprofits, there are certainly some other approaches you can try— especially in a virtual format —that will surprise and delight your donors. 

Let’s look at a few of your options: 

  • Send an appreciation video. Donors often lead busy lives and may miss your live events and programming, so why not mimic an in-person experience with an appreciation video? Put your team to work making short thank you videos for each of your donors and email them out. A verbal thank you from a staff member will go a long way in making your donor feel special. Note: If you feel this might be time consuming, you could limit it to major donors or supporters who give above a set threshold.
  • Give a shout out to your donors on social media. According to Salsa’s article on fundraising strategies, many donors loved to be publicly thanked. Why not share a picture of a group of donors at an online fundraising event or create a thank you post with a list of donor names? Donors will be excited to see their name on your organization’s page and can then share the post with their family and friends. Be sure to get their permission before publicly thanking them.
  • Send branded gifts. Donors who give to your organization are committed to your cause, so they might like to have some merchandise to rep your brand. Use an online platform to design some branded merchandise, and then mail a hat, t-shirt, stress ball, or water bottle to your donor with a physical thank-you note. 
  • Create a virtual recognition wall. You’ve likely seen a physical donor recognition wall before, and maybe your nonprofit even has one at your facility. Even though you might not be able to have donors visit a physical location to see their names on a donor wall right now, you can recreate the experience by creating a virtual “wall” on your website that showcases your donors. This will make the “wall” accessible and shareable for all your donors, leading to some extra engagement on your website as well!
  • Host a donors-only virtual concert. Donors will feel especially valued by your organization if you invite them to an exclusive event just to celebrate them. Try hosting an online concert. You can even collect song requests from your donors beforehand to make the virtual event experience even more personalized and memorable. 

Whether you go with one of these unique ideas or you use them as a stepping stone to something that will work especially well for your specific donors, be sure to think of ways you can encourage further engagement with your organization. 


Thanking donors is always a big job for nonprofit organizations, even without the challenges of COVID-era virtual communication. However, you don’t have to let those challenges stop you from connecting with your donors and cultivating meaningful relationships with them. 

As you use your CRM to personalize your messaging to become an expert in thoughtful thank you note writing and look for unique ways to show your gratitude, you’ll be able to retain your donors for years to come. 

Craig Grella is a Content Marketer at Salsa Labs, the premier software for growth-focused nonprofits that combines CRM and engagement software with embedded best practices, machine learning, and world-class education and support. In his role, he serves thousands of nonprofits and advocacy organizations across the U.S.

Craig focuses on digital strategy using email marketing, online advertising campaigns, SMS campaigns, CRM management, reporting/analytics for KPIs, and more. He’s also the founder of Think Big Campaigns, a full-service consulting firm that specializes in political consulting, digital organizing, and issue advocacy. 

Don’t Treat Thanking Your Donors as an Afterthought 

You may have started working on your year-end appeal, which is great. Although, just as important, if not more important, is planning how you’ll thank your donors. 

I highly recommend creating a thank you plan, which will help you show gratitude before, during, and after a campaign. 

Many organizations treat thanking their donors as an afterthought and it shows. You can’t do that. It will hurt your chances to get future donations. If someone gives to your organization, they deserve to be showered with appreciation. 

There are many ways to thank your donors after an appeal – by mail, phone, email, on your website, or a combination of those. The more you can do, the better.

Thanking your donors is something you need to do well. Don’t shortchange your donors with a lame, generic thank you.

Make thanking your donors a priority. Here are a few ways to do a better job of thanking your donors. 

Start planning now

Don’t wait until the day after your appeal goes out. Give yourself plenty of time to plan. Write your thank you letter at the same time you write your appeal. Don’t forget that things often take longer than you think, especially now.

Figure out what you’ll be able to do. I highly recommend a handwritten note or phone call. Can you do that for all your donors? If not, maybe you’ll break it down by new donors, long-time donors, or donors who have given a certain amount.

I understand that handwritten notes and phone calls may be hard to do right now. At the very least, your donors should get a letter, even if they’ve donated online. Whatever you decide, remember to get started on the content now. 

In the past, the standard was to send out thank you letters within 48 hours. That may be harder to do now, but don’t wait too long. Make sure you’re ready to go when the donations come in. 

Make your donor’s day with a handwritten thank you note

I love it when a nonprofit sends a handwritten thank you note. This is a rare occurrence, so if you do it, your thank you note will stand out in your donor’s mailbox.

Handwritten notes are great in many ways, but one advantage is you don’t have to write that much and it shouldn’t take too long. 

How to Write 3 Minute Thank You Notes

You could make thank you cards with an engaging photo or buy some nice thank you cards. Get together a team of board members, staff, and volunteers right after your appeal goes out to help with this.

Think about how much your donors will appreciate this nice gesture. Here’s a sample note.

Dear Paul,

Thank you so much for upgrading your gift to $75. We’re still seeing more people coming into the Riverside Community Food Bank. Times are tough and your generous gift will help a lot. We’re so happy you’ve been a donor these past six years.

Phone calls are another personal way to show gratitude

Calling first-time donors is known to improve retention rates. But you could also call long-term donors to make them feel special.

Again, you want to get together a team to help. This is a great thing for your board to do. You may need to do a short virtual training first. Here’s a sample phone script.

Hi Gail, this is Stacy Kramer and I’m a board member at the Riverside Community Food Bank. Thank you so much for your generous donation of $50 and welcome to our donor family. Your gift will help feed more local families during this difficult time. 

How to Call Donors Just to Say Thank You for Donating

Write an amazing thank you letter

If it’s impossible to send handwritten notes or make phone calls, you can still impress your donors with an amazing thank you letter. Many thank you letters aren’t amazing at all and are mediocre at best. You’ll have an advantage if you take some time to create a great, donor-centered letter.

The purpose of a thank you letter is to thank your donors. Keep that in mind at all times.  

Don’t start your letter with On behalf of X organization…. If you’re sending it on your letterhead, it should be obvious it’s coming from your organization. Instead, start your letter with – Thank you, You’re incredible!, or You did something great today!

You also don’t need to explain what your organization does. This often comes across as bragging by saying something like – As you know, X organization has been doing great work in the community for 20 years…. Someone who’s donated to your organization should already be familiar with what you do.

And, don’t ask for another gift in your thank you letter. You did that in your appeal letter. You can ask again another time. Keep gratitude front and center.

Write separate thank you letters for different types of donors. Welcome new donors and welcome back your current donors. Monthly donors should also get special recognition.

Your thank you letter needs to make your donors feel good about giving to your organization. Let them know how their gift is helping you make a difference. Include a brief story or example. Make it relevant to our current situations.

As with all writing, make your letter personal and conversational. Write to the donor using you much more than we, and leave out jargon and any other language your donors won’t understand. Also, you must address your donors by name – not Dear Friend.

A few other ways to make your letter stand out are to use a colored envelope or include a teaser that says Thank You!, and use a nice stamp (you can buy thank you stamps). Hand address the envelopes and include a handwritten note inside that will help make it more personal. You could also include an engaging photo in the letter.

Yes, you do need to include the tax-deductible information, but do that at the end, after you impress your donors with your letter, or include it on a separate page. It’s easiest to include this with the thank you letter or email. Then you don’t have to send it again unless your donor requests it.

Create a more personal online thank you

The thank you plan I reference above gives you advice on how to create better thank you landing pages and email acknowledgments. These often come across as transactional. You need to think of the donations you receive as the start or continuation of a relationship, not a transaction.

Remember, even though your online donors will get an electronic acknowledgment, they should still get thanked by mail or phone.

With all the uncertainty that’s going on, it’s crucial to do a good job of thanking your donors, both now and throughout the year. 

Here’s more information on how you can do a better job of thanking your donors.

How to Write the Perfect Donor Thank You Letter

Thank You Letters Donors Will Love

How To Write A Thank-You Letter For Donations | A Nonprofit Guide

Donor Appreciation Letter: Everything You Need To Know To Craft The Perfect One

A Donor Thank-You Letter Template (Plus Extra Tips!)

Why You Need a Thank You Plan

Thanking your donors is just as important, if not more important than fundraising. Yet many organizations spend a lot of time putting together a fundraising campaign and treat thanking their donors as an afterthought.

We’re still in a time of uncertainty. Charitable giving has gone down over the last 20 years. The Vanishing American Donor While people were generous last year during the height of the pandemic, it’s hard to know how long that will last.

Prioritizing gratitude and donor relations will help. If you don’t do a good job of thanking your donors, as well as building relationships throughout the year, you’ll have a hard time getting people to people to donate again, which is one of the keys to your success.

This is why having a thank you plan is crucial. Many organizations just thank their donors after they receive a gift and then disappear until the next fundraising appeal. Your donors deserve better than that. 

Thanking your donors is something you need to do throughout the year – at least once a month, if you can. A thank you plan will help you stay focused on gratitude all year round.  

Here’s what you need to include in your thank you plan.

Plan to make a good first impression with your thank you landing page

Your landing page is your first chance to say thank you and it shouldn’t resemble Amazon check out. It should make a person feel good about giving a donation.

Open with Thank you, Scott! or You’re incredible! Include an engaging photo or video and a short, easy to understand description of how the donation will help your clients/community right now. Put all the tax-deductible information after your message or in the automatically generated thank you email.

If you use a third-party giving site, you might be able to customize the landing page. If not, follow up with a personal thank you email message within 48 hours.

How to Create Post Donation Thank You Pages That Delight Donors

How To Optimize Your Donation Thank You Page + Examples Of Nonprofits Who Do It Right

Plan to write a warm and personal automatic thank you email

Set up an automatic thank you email to go out after someone donates online. This email thank you is more of a reassurance to let your donor know you received her donation. You still need to thank her by mail or phone.

Just because your thank you email is automatically generated, doesn’t mean it needs to sound like it was written by a robot. Write something warm and personal.

Give some thought to the email subject line, too. At the very least make sure it says Thank You or You did something great today and not anything boring like Your Donation Receipt or Donation Received. And please stop using words like transaction and processed. A donation is not a transaction. It’s the start or continuation of a relationship.

How to Write a Great Donation Thank-you Email (with Examples)

Email Thank You Letter Examples for Donors

6 Email Examples to Thank Year-End Donors

Plan to thank your donors by mail or phone

I’m a firm believer that every donor, no matter how much she’s given or whether she donated online, gets a thank you card or letter mailed to her or receives a phone call.

Try to thank your donors within 48 hours or within a week at the latest. I know it might be hard to do that right now, but it will be easier if you plan to carve out some time to thank your donors each day you get a donation. Remember, thanking your donors should be a priority. If you wait too long, you’re not making a good impression.

Instead of sending the usual generic thank you letter, mail a handwritten card or call your donors. Making thank you calls or writing thank you notes is something your board can do. 

Find board members, staff, and volunteers to make phone calls or write thank you notes. Come up with sample scripts. You may want to conduct a short training (most likely via Zoom). Make sure to get your team together well before your next fundraising campaign so you’re ready to go when the donations come in. 

Here’s a sample phone script, which you can modify for a thank you note/letter/email. 

Hi Beth, this is Debra Carter and I’m a board member at the Westside Community Food Bank. I’m calling to thank you for your generous donation of $50. Thanks to you, we can continue to provide neighborhood families with healthy food. This is great. We’re still seeing a lot of people come in, so we really appreciate your support.

You’ll stand out if you can send a handwritten thank you card. I get a few of these a year and they tend to come from the same organizations, which shows you what they prioritize! 

If you can’t send handwritten cards or call all your donors, send them a personal and heartfelt letter. If you’ve been using the same letter template for a while, it’s time to freshen it up. Don’t start your letter with On behalf of X organization, we thank you for your donation of…. 

Open your letter with You’re amazing or Because of you, the Turner family can finally move into their own home. Create separate letters for new donors, renewing donors, and monthly donors.

Add a personal handwritten note to the letter, preferably something that pertains to that particular donor. For example, if the donor has given before, mention that. Hand sign the letters, if you can.

Let your donors know how much you appreciate them and highlight what your organization is doing with their donations.

In addition, write your thank you letter at the same time you write your appeal letter. Make sure they’re ready to go as soon as the donations come in. Don’t wait three weeks.

How to Write The Best Thank-You Letter for Donations + Three Templates and Samples

A Guide to Crafting the Perfect Donation Thank-You Letter

Thank You Letters for Donations: How To Get Them Right

Plan to keep thanking your donors all year round

This is where having a thank you plan makes a difference because as I mentioned before – thanking your donors is something you must do all year round.

You can use your communications calendar to incorporate ways to thank your donors, but why not go one step further and create a specific thank you calendar.

Remember to try to say thank you at least once a month. Here are some ways to do that. 

  • Send cards or email messages at Thanksgiving, during the holidays, Valentine’s Day, or mix it up a little and send a note of gratitude in June or September when your donors may not be expecting it. Try to send at least one or two gratitude messages a year by mail, since your donors will be more likely to see those. And you don’t need a holiday or special occasion to thank your donors. Thank them just because….
  • Invite your donors to connect with you via email and social media. Keep them updated with accomplishments and success stories, as well as how the current situations are impacting your work. Making all your communications donor-centered will help convey an attitude of gratitude. Be sure to keep thanking your donors in your newsletter and other updates. Emphasize that you wouldn’t be able to do the work you do without your donors’ support.
  • Create a thank you video and share it on your thank you landing page, by email, and on social media.
  • Send a warm-up letter or email about a month before your next campaign (no ask). This is a great way to show appreciation BEFORE you send your appeals.
  • I wouldn’t recommend an open house or tours right now, but you could do something virtual to let your donors see your nonprofit up close and personal. Even when it is safe to gather in person again, a virtual gathering or tour may be easier to pull off. 
  • Keep thinking of other ways to thank your donors.

The tactics that work best are going to differ for each organization. I would definitely send something by mail a few times a year. Email and social media may not be as successful, especially if your donors don’t use electronic communication very much. You could survey them to find out their communication preferences, as well as their interests. This will help with your engagement.

Creating a thank you plan will make it easier to keep showing appreciation to your donors all year round. You need your donors right now, so don’t hold back on that always-important gratitude.

Keep Connecting With Your Donors by Using Visual Stories

In my last post, I wrote about the importance of connecting with your donors by sharing stories. Written stories are great, but donors may not have the time or energy to read a story.

This is why you also need to use visual stories. Some people respond better to visual stimuli, anyway. Here are a few ways to tell visual stories.

Tell a story in an instant with a great photo

You’ve probably heard the phrase a picture is worth a 1000 words. Cliche, yes, but it’s true.

You can capture your donors’attention in an instant with a great photo. That doesn’t mean one of your executive director receiving an award. Use photos of your programs in action or something else that’s engaging.

Print newsletters and annual reports tend to be dominated by long-winded text. Most of your donors won’t want to read the whole thing. But if you share some engaging photos, your donors can get a quick glance at the impact of their gift without having to slog through a bunch of tedious text.

Photos can enhance your print communication by breaking up the narrative. You can also complement your written stories with photos. Here’s a great example from an update I recently received.

You’ll notice that it’s a short, but engaging update. There’s no need for long print pieces. If you’re worried about mailing costs, postcards and other short pieces with photos are the way to go. You could even do a Postcard Annual Report 

If you use social media, you need to communicate several times a week. As your donors scroll through an endless number of Facebook and Twitter posts, an engaging photo can stand out and get their attention.

Use photos everywhere – fundraising appeals, thank you letters/cards, newsletters, annual reports, updates, your website, and social media. Create a photo bank to help you with this.

It’s fine to use the same photos in different channels. It can help with your brand identity. Be sure to use high-quality pictures. Also, make sure your photos match your messages. If you’re writing a fundraising appeal about children who aren’t getting enough to eat each day, don’t use a picture of happy kids.

Work with your program staff to get photos and videos (more on videos below). Confidentiality issues may come up and you’ll need to get permission to use pictures of kids.

10 Ways Nonprofits Can Leverage Visual Storytelling

6 Ways to Tell Your Nonprofit Story With Images

6 Steps to Establishing a Photo Policy that Boosts Giving & Shows Respect

Highlight your work with a video

Videos are becoming a more popular way to connect. They can be used to show your programs in action, share an interview, give a behind-the-scenes look at your organization, or my favorite – thanking your donors. 

You can share videos that are relevant to our current situations. If you’re a museum that’s re-opened, you can show people how they can visit it safely. You could give a virtual tour of some of your collections for people who aren’t comfortable visiting. You could also talk about how the pandemic or systemic racism has impacted the people/community you work with. 

I would definitely recommend creating a personalized thank you video. If that’s not possible, you can make a general one.

How to (Easily) Thank Donors with Video

Make your videos short and high quality. Short is key. People are still spending a lot more time online. If your video is more than a couple of minutes, they may not bother to watch it.

You can use videos on your website, in an email message, on social media, and at an event (virtual or in person, when it’s safe).

6 Ways to Fundraise With Video

5 Examples of Nonprofit Storytelling that Compel People to Give

5 Inspirational Nonprofit Impact Story Videos

Spruce up your statistics by using infographics

A typical annual report is loaded with statistics. You want to share these, along with your accomplishments, but you don’t want to overwhelm your donors with a lot of text.

Why not use an infographic instead of the usual laundry list of statistics and accomplishments? Here are some examples. 

A Great Nonprofit Annual Report in a Fabulous Infographic

Infographics are also great in other types of communication such as newsletters and updates.

6 Types of Nonprofit Infographics to Boost Your Campaigns

3 Infographic Tips for Nonprofits

10 Tools for Creating Nonprofit Infographics

Good visuals will enhance both your print and electronic communication. Keep your donors engaged with all types of stories.

A Beginner’s Guide to Visual Storytelling in Your Nonprofit Communications