Do your donors know how lucky you feel to have them support your organization? Take time this month to let them know that and keep letting them know that throughout the year. St. Patrick’s Day is coming up so you could use that as a theme.
Luck isn’t everything
Luck isn’t everything, though. You have to work at it. Donors don’t magically keep donating to your organization. In fact, if you ignore them or communicate poorly, they’re unlikely to donate again.
It takes more than leprechauns granting wishes. You need good donor relations. Donor relations should be easier than raising money, and it can be fun, too. But not only do you have to work at it, you need to make it a priority!
If you don’t want to use St.Patrick’s Day as a theme, spring is just around the corner. Spring is a time for new beginnings. Maybe you can share a new initiative that you were able to launch with your donors’ help.
Speaking of new beginnings, think about sending something special to your first-time donors. Let them know how much you appreciate this new relationship. If you don’t, it’s likely to be a short-term relationship.
Also, I bet you can freshen up some of your stale old thank you messages.
Keep donors front and center
You can also send an update emphasizing how your donors are helping you make a difference.
Heifer International does a great job of communicating with their donors. I just received a couple of updates – one by mail, the other by email. They’re filled with donor-centered language such as:
See the progress you made possible!
Ann, An update on Your Gift to Heifer!
You are very much a part of this enterprise.
Read more inside about how your gift promotes strong bodies and minds through nutrition.
Many organizations seem to forget about the donor when they communicate. Make your messages stand out with donor-centered language
Keep building relationships
It’s always a good time to build relationships. It’s easy to get complacent right now, especially if you’re between fundraising campaigns or events. Don’t do that. Let your donors know how lucky you are to have them and keep doing that again and again.
Here are a few other themes you can use in March via The Nonprofit Marketing Guide.