Spring is slowly inching its way into the Boston area. I hope it feels more like spring where you are.
Many of you may take on spring cleaning projects in your home. Maybe you give your house a good cleaning and throw out a bunch of stuff you don’t need.
Your nonprofit organization could probably use a good spring cleaning too. In my last post, I wrote about tackling your donor data. Here are a few more spring cleaning projects to take on.
Assess your progress
We’re three months into 2015. Now is a good time to look at your fundraising and marketing plans to figure out what’s working, what isn’t, and if you’re on target with your goals. If you never created these plans, then one of your first priorities is to do that. Don’t go through the year without having any plans in place.
It may be too early to do too much of an assessment, but if something clearly isn’t working or needs to be improved, you still have time to fix it.
Update your website
Has it been awhile since you updated your website? Even with the popularity of social media, people will go to your website for information, whether they’re first-time visitors or long-time supporters.
Your website must be up-to-date and user-friendly. Use the checklist in this post to help you create an engaging website. Does Your Website Need a Tune Up?
Dust off your appeal letters and thank you letters
Take a good look at your appeal letters, thank you letters, and other content. Have you been using the same templates for years? Do your letters sound like one big, boring bragfest? Freshen them up with some donor-centered content. Can Your Organization Pass the Donor-Centered Test?
Is it time to let it go
Your organization may have held an event for years, but it takes a lot of staff time and doesn’t bring in that much money. Just like your favorite sweater that’s looking pretty ratty now, it may be time to let go of this event and find a different way to raise money. Here’s a great take on auctions. Is your live auction hurting your fundraising?
Aim to do better
If you’re not connecting with people on Twitter, it doesn’t mean you need to give up on it. Maybe you’re not using Twitter correctly. Perhaps you’re bombarding people with messages that are all about you instead of trying to start conversations and build relationships.
Don’t jump into the latest craze
It’s tempting to try something new, but don’t just jump into the latest craze. Whatever happened to Ello,anyway? You’ll need to decide what makes sense for your organization.
Again, focus on what you can do better. Your brand new shiny object can be creating donor-centered content and building relationships.
Take time this spring to make the updates and changes you need. What types of spring cleaning projects do you plan to work on?
Read on for more about spring cleaning for your nonprofit.
Spring cleaning!! 3 questions to clean up your fundraising office
Photo by Karin Bell