5 Tips to Boost Your Mobile Donor Engagement Levels

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By John Killoran

Donor engagement success is the backbone of so many of your outreach, fundraising, and general strategies so it’s not surprising that it can make or break your mobile fundraising efforts, too.

Engaging your donors through mobile avenues can be a tricky feat so it needs to be thoughtfully considered and examined. You’ll need to know your donors and your organization through and through in order to boost your donor engagement.

Luckily, we’ve crafted 5 tips to take your mobile donor engagement to the next level! Check them out:

  1. Know your donors’ preferred mobile giving method.
  2. Determine the best times to connect with your supporters.
  3. Recognize mobile donation trends.
  4. Send out a survey on your mobile strategies.
  5. Keep your mobile strategies cause-oriented.

If you’re ready to engage and retain your donors through your mobile fundraising and outreach, then let’s dive in!

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1. Know your donors’ preferred mobile giving method.

The better you know your donors, the better you can cater your outreach and fundraising strategies to them and see more instant success.

You can look at your data from previous mobile giving campaigns to know which mobile giving methods your donors like the best.

If you’ve stored this donor data in your donor management or CRM solution, it’ll be easy to find and use, making this an effortless step.

For example, if two of your donors loved donating through your text-to-give solution, you’ll know to send them a text and pique their interest in donating that way again.

On the other hand, if you have a donor who only likes giving through your online donation page, you’ll know to include that donor in your upcoming email campaign that links back to your donation form.

The bottom line: Knowing your donors’ preferences shows them that you value their support and their comfort levels. Be sure to connect supporters with their favorite mobile giving methods.

Bonus! Check out @Pay’s Text-to-Give Guide to learn everything you and your supporters need to know about text giving.

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2. Determine the best times to connect with your supporters.

You’ll also want to turn to your data to determine the best times to interact with your supporters through mobile methods.

You’ll notice most people check social media around noon every day during their lunch break and 6pm on weekdays when they get home from work. That being said, content posted at 12 PM is more likely to have a high amount of views than something posted at 10 AM would.

You’ll want to think about best times for checking social media and peak times for sending emails.

Your organization can also take a look at when your nonprofit website sees the most traffic. This will come in handy so you can coordinate when you send out emails that include a link to your online donation form.

If most people are viewing your site at 7 PM on weeknights, you might schedule your emails to deliver around the same time to encourage even more traffic to your website at the most convenient time for your donors.

The bottom line: You’ll want to interact with your constituents at the best times for them in order to strengthen donor relationships and encourage more donations.

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3. Recognize mobile donation trends.

Now that you know the best times for your organization to reach out to your supporters, you’ll want to figure out some other imperative details like the following:

  • How often they donate to your organization
  • The average amount they give
  • When they have previously donated
  • Which device they like to give from

You might even be able to estimate details about your donors from trends formed by their giving habits.

For example, if your donor gives $20 through text-to-give once a month, you may assume they’re a millennial because millennials are more likely to use text-giving than their parents are.

You won’t want to judge completely based off of their giving trends, however, so don’t forget to do your research on different donors.

You can also add other information fields to learn more about your donors, catering each field to what’s important to your specific nonprofit. For example, you can easily know donors’ ages by adding an optional birthdate information field on your online donation form, but you can also add more personal details like dietary preferences to help plan stewardship events.

With this information on your side, you may even be able to predict when your supporters will donate again because past giving is a great indicator of future giving. Take into consideration donations your supporters have made to other nonprofits, as well, to help find the pattern in their giving history.

The bottom line: Researching your constituents’ mobile donation trends can help you cater your fundraising asks and overall engagement to their liking. Remember that timing is everything and you’ll need to be strategic about when you reach out to donors so you don’t overwhelm them.

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4. Send out a survey for your mobile strategies.

Take into consideration that your donors are crucial elements to your nonprofit’s fundraising, which directly supports your nonprofit’s projects to further your mission.

Your donors are the backbone of your financial support so they’re incredibly important and should be treated as such! Ask your guests for feedback by offering surveys regarding your mobile strategies.

Make sure this survey is short and sweet so it doesn’t take up too much of their time. With the data from these surveys, your organization can see where your mobile outreach and fundraising event methods fell short and where they excelled.

Learning your supporters’ opinions and preferences will help you reshape your mobile strategies to cater to them. This way, you’re optimizing your mobile methods for the most success, whether that be for online fundraising or for strengthening your donor relationships.

Plus, asking your donors for their thoughts on your mobile strategies will prove that you value their opinions and look forward to incorporating their feedback, which is an act of donor stewardship in itself.

You can easily add links to your survey throughout your mobile strategies. For example, within emails, you can include a hyperlink that will redirect donors to your survey. You can do the same for text giving. It’s also important to include your survey on your website so it’s always accessible for donors who want to submit feedback.

The bottom line: Sending out a survey to give your donors a voice and input into your organization proves that you value their opinions and gives you easy ways to reshape your strategies to their liking.

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5. Keep your mobile strategies cause-oriented.

While it’s easy to get swept up in your multi-channeled fundraising or outreach hustle, it’s important to remember that it’s all about your cause.

Keep in mind that donors were originally drawn to your nonprofit organization because they support your cause, which is what you’re ultimately trying to further!

There are a few easy ways to keep your mobile strategies cause-oriented:

  • Focus on your mission statement. Supporters can easily identify your organization’s morals and values through your mission statement and it’s most likely one of the details that will be commonly known throughout your donor base.
  • Always tell donors where their donations are going. No matter what your project is, your organization should sit down and determine where raised funds will really be going. If you’re building a shelter, for example, a $25 donation might go toward nails and hammers whereas a $500 donation would go toward internal plumbing fixtures like a sink.
  • Give your supporters updates. Your supporters are investing in your projects and cause so they’ll want to know how everything is progressing. You can easily send them updates through email or even through text! When communicating through text, you’ll want to make sure to do so sparingly so you don’t overwhelm your donors. You might try sending them a text to sign up for your emails and then simply update them through that channel.

Keeping it cause-oriented reassures your donors that your organization’s heart is in the right place, strengthening your relationship, and perhaps even encouraging larger donations!

The bottom line: Your mobile strategies should always be cause-oriented. Remember to emphasize how much your supporters can help to further your cause and where their money will be put to good use!

Now that you have our top 5 tips to take your mobile donor engagement to the next level, there’s nothing holding you back from forming strong, reliable relationships with your supporters. All that’s left to do is revamp your mobile strategies and get to stewarding!

John Killoran is CEO of @Pay, an exciting new fundraising technology that makes it easy for people to donate in two clicks from text, email, web, and social media sites. John pioneered SMTP payments and has been a major innovator in the mobile payments space for the past 5 years. When he is not running a company, he is cooking food for his family and telling his dogs to stop barking. John Killoran

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Getting Started with Mobile Fundraising: 5 Ways

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By Eric Griego

Almost everyone has a mobile phone these days and that includes your donors. Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then. Will they be able to do that without getting so frustrated that they’ll want to smash their phones to pieces?

Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising. Eric Griego from @pay shows you how.

Mobile fundraising is a craze that’s sweeping the nation. And if you’re a nonprofit professional that’s curious about how you can jump on this exciting bandwagon, you’re in the right place!

In this article, we’re going to discuss 5 of the top ways to make mobile fundraising a part of your organization’s strategy.

Let’s dive right in!

#1. Upgrade Your Email Strategy for Mobile.

First things first, you have to get your emails in line.

Because Americans spend an average of 6.3 hours a day checking their emails, you’d better believe it’s important to make your emails stand out.

And where are they checking their inboxes most often? You guessed it: on their mobile phones!

That’s why it’s doubly crucial to make sure that all of your correspondence is mobile-responsive and mobile-friendly.

Some easy-to-follow best practices for ensuring this include (but aren’t limited to):

  • Stack content vertically instead of horizontally,
  • Limit the amount of text and large images,
  • Enlarge buttons and calls-to-action,
  • And ensure a quick loading speed,

A couple of these strategies will require more work than others to incorporate, but at the end of the day, it’s vital to invest in your mobile email strategy if you want to launch a successful mobile giving campaign.

For more concrete advice on re-vamping your emails, check out @Pay’s guide to email newsletters.

#2. Investigate Text-to-Give Technology.

Another big piece of the mobile fundraising puzzle is text-to-give fundraising.

Text-to-give technology lets users text their favorite nonprofit (that’s you!) with the donation amount of their choice, and voila! Their gift is submitted!

An example would be a donor has simply texted the number “10” to a Disaster Relief Fund’s text-to-give number. They’ve clicked on the link that was automatically sent to them to confirm their payment, and the nonprofit has sent them an immediate, “Thanks!”

Texting to give is a short, intuitive process that takes less time than tying your shoes.

And it’s an absolute myth that young people are the only ones that text to donate.

In fact, the average text-to-give donor is 49-59 years old and has a college degree.

All of this is just to say that when you’re looking into getting started with mobile fundraising, don’t discount text-to-give technology.

It’s a simple, swift, and — best of all — secure way for your donors to give on the go.

#3. Give Your Website a Mobile Refresher.

Just as you should probably re-boot your email strategy, you should also take a second glance at your nonprofit’s website to make sure that your online giving options translate well to mobile.

Again, you’ll go through a lot of the same procedures as you would when you’re updating your email systems for mobile-responsiveness.

You’ll still want to make sure that the contents of your website stack neatly and vertically on a phone. This will ensure that no one has to pinch, zoom, or swipe around in order to read and navigate your site effectively.

You may also want to figure out an interesting way to tell your nonprofit’s story through mobile-friendly visuals.

But make sure you’re still limiting the number of large images, as they tend to bog down loading times. Striking the right balance is hard, but not impossible!

To read more best practices for sprucing up your nonprofit’s website, click here.

#4. Make Mobile Fundraising a Part of Every Day.

One of the most important facets of mobile fundraising is that it allows your donors to be able to communicate with you from wherever they are, whenever they’d like.

With that in mind, it’s easy to see why you should consider making mobile giving a part of your everyday strategy.

From live fundraising events to direct appeals and so much more, your nonprofit can incorporate every kind of mobile giving into your plans.

For instance, if you’re hosting an auction, you might consider looking into mobile bidding technology.

And if you’re trying to ramp up your year-end giving, you may want to research the ways that email donation buttons can significantly increase annual gifts.

Not to mention the kind of funds that launching a text-to-give campaign at a benefit concert could raise!

If you need further advice on buying software, consult @Pay’s informative article.

#5. Incorporate Mobile into Your Stewardship.  

Nothing is more important than giving your donors a great thank-you experience.

And with mobile giving technology, your nonprofit can make that goal a reality.

Before the advent of online fundraising, a donor would have to mail in a check or submit one in person (at a gala or other event) and then wait a few days (or weeks, in some cases) to hear that the organization appreciated their donation.

Now, when a donor makes a mobile contribution, the software automatically sends back at least one message of thanks within a few minutes!

And setting that automated message is as easy as apple pie.

In addition to setting up automatic messages of gratitude, your organization can (and should!) also be prepared with personalized email messages to send out to your mobile donors.

You don’t want to leave the conversation with just a “Thanks!” You want to demonstrate to those supporters that their gifts are instrumental to your cause.

So be sure to draft up several different digital letters of thanks throughout the year.

Update your email messages with current project info, real photos of progress, and most of all, sincere words of gratitude.

Because when you thank your donors promptly and personally, you end up with happy, loyal supporters!

Hopefully, this article has enlightened you on some of the ways that you can get started with and incorporate mobile fundraising into your existing strategy.

Until next time, happy fundraising!

Eric Griego is the Director of Business Development at @Pay, a simple Eric Griego Headshotand secure giving platform that provides donors a seamless way to give on a mobile device. He has implemented effective fundraising strategies for hundreds of Nonprofit & Church organizations. In his spare time, he roots for the Denver Broncos while enjoying a nice craft beer.

iPhone photo by Martin Halek